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New York State Internet Nexus Tax: A New Understanding

May 19th, 2008 | Comments | Posted in affiliate marketing

Based on a tip from a dear friend, I revisited this memo from the New York State Department of Taxation and Finance.

In re-reading this, I think some important distinctions need to be made.  The memo linked to above provides 2 very specific examples of what it means by affiliate, and 99% of the affiliates I know fall into what I would consider the “tax free” group.

Here’ an example, from the document, of an affiliate that would qualify as a nexus:

XYZ Company (XYZ) is an Internet-based retailer of sporting goods specializing in
downhill skiing equipment. XYZ is located in Vermont, where it has its administrative offices
and its warehouse, which holds its inventory for sale. XYZ makes sales of its merchandise
throughout the United States and has customers in New York State. The merchandise sold by

XYZ is delivered by the U.S. Postal Service or by common carrier.

As part of its marketing plan, XYZ has entered into agreements with several ski clubs
located in New York State whereby the ski clubs will maintain links to XYZ’s retail Web site on
the clubs’ own Web sites. XYZ will pay a commission to the ski clubs based on the sales that
XYZ makes that originate from these links.

From March 1, 2007, to February 29, 2008 (i.e., the preceding four quarterly sales tax
periods), XYZ has gross receipts from sales of its merchandise based on these agreements with
the New York State ski clubs totaling $78,390.

Based on the foregoing, XYZ is presumed to be making taxable sales in New York State
by soliciting business in New York State through the use of independent contractors or other
representatives and required to be registered as a sales tax vendor, collect New York State and
local sales taxes, and file the required sales tax returns.

The important thing to note here is the PHYSICAL PRESENCE of a ski club in New York.  This affiliate is not entirely a “virtual affiliate”, such as most of us are.  By having a physical location here, it’s presumed that these ski clubs are in fact specifically targeting New Yorker’s with their advertising efforts, based on an organizational sphere of influence.

Further, the memo appears to touch on “virtual affiliates”:

Example 6:

This example also assumes the same facts as in Example 2 on page 3 of this
memorandum. However, none of the ski clubs refer potential customers to XYZ through the use
of flyers, newsletters, telephone calls or e-mails to club members or any other means of
solicitation in the state targeted at potential New York State customers on behalf of XYZ.

Therefore, XYZ may successfully rebut the presumption that it is making taxable sales in New
York State through New York State resident representatives and XYZ is not required to register
for sales tax purposes.

In this case, since only a website is used to promote the traffic, the ski club does NOT fall under the definition of Nexus.  The interesting question is the use of the term e-mail, but I’m presuming that to mean essentially e-mails specifically, and not incidentally, sent to New Yorker’s.

So what is the deepest underlying factor in determining which affiliates fall into my first example or my second example? It would seem to be this:

An affiliate deemed to have a specific sphere of influence within New York, based on marketing tactics or physical location, that intentionally, not incidentally, provides a referral service based in large part on that sphere of influence.

Does that make things crystal clear? Of course not. At the same time, I think it shows that Overstock may have jumped the gun in removing New York based web affiliates. However, per the above, I think they were dead on in breaking their partnership with the Entertainment book.

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Amazon to hold onto their Valuable New York Affiliates

May 15th, 2008 | Comments | Posted in affiliate marketing

An update was made to the recent New York Times article:

UPDATE
Amazon.com will not cut off New York affiliates, according to an e-mail from Patty Smith, a spokeswoman. She wrote:

Nothing is changing with regard to Amazon’s relationships with Affiliates in New York state. We expect to begin collecting sales tax (as the new legislation requires) no later than June 1, 2008.

This is a start. Amazon has the popularity and brand power to still be able to sell even with adding on the taxes. It’s less likely that smaller merchants with affiliate programs will be able to maintain a competitive edge after adding on the sales tax.

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Who else is affected by the Nexus Syndrome?

May 15th, 2008 | Comments | Posted in affiliate marketing

Andy Beard quoted the NYTimes as saying that Overstock went beyond terminating the traditional affiliates in yesterday’s action. Instead, they ended nearly all (if not all) pay for perfromance relationships with firms listed with New York State addresses, including:

Jellyfish A comparison shopping engine. This is still traditional affiliate marketing in my opinion, but comparison shopping, to me, doesn’t represent a “sales force” in the classic sense, so it’s of note (considering that it had been determined by the courts previously that a Nexus only occured when a “sales force without which a company would not be able to market to a state’s residents)

NextJump Who apparently leverages affiliate relationships to provide employee benefits. Their homepage clearly indicates that they are headquartered in New York, and are in “stealth mode” until their IPO. Good luck with THAT ipo considering these circumstances.

And it broadens from there:

Remember those Entertainment coupon books you all are asked to buy around the office or door to door? Overstock withdrew their relationship with them as well, citing that it was a pay for performance relationship, and thereby under the auspices of the Nexus Syndrome.

So, multi level marketers? That means you too. So you can stop recruiting me on Facebook.

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More on the New York Tax Initiative

May 15th, 2008 | Comments | Posted in affiliate marketing

I’ve been pondering solutions to this New York Tax law for the better part of a month, and I’m not finding a clear way out of it, short of Amazon winning it’s lawsuit.

What can happen:

New York wins, other states follow suit, and affiliate marketing suffers a serious blow. Since affiliates are the crux of the whole Tax nexus (initially), it’s likely that quite a few affiliate programs will fold.

Some will hold on though, based on how specifically the judgment in the case is written. Large retailers may not be affected at all, if it’s decided that affiliates aren’t the only means they have for attracting New York business.

Secondly, the law can then be expanded to affect advertising agencies, PPC engines, other forms of banner advertising on websites, etc. Seemingly, any third party that may influence a New York buyers decision to purchase may at some point be considered a Nexus. It’s a slippery slope.

What Can’t Happen:

Unfortunately, the problem cannot be solved by applying sales taxes on all internet purchases made by New Yorkers on out of state websites. That has already been deemed unconstitutional. No taxation without representation, right? It’s one of our founding principles.

What NEEDS to Happen

Amazon needs to clearly demonstrate that New York affiliates:

1.) Do not represent a significant portion of their marketing efforts to New Yorkers.

2.) Are not targetting New York customers, as a rule, to begin with.

Personally, I believe Amazon will be successful. I just hope it’s soon, before this ball starts rolling across the country, and affiliate programs start to close as a result.

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Going to California?

May 14th, 2008 | Comments | Posted in affiliate marketing

5 Star is reporting that California might be next to tax online shoppers via the Nexus Syndrome.

All eyes focus on Amazon again, I suppose, as we wait to see if they will challenge the proposed law, or rather wait to see how their New York effort goes.

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Who does the new New York Tax Law really effect?

May 14th, 2008 | Comments | Posted in affiliate marketing

We represent a serious representation for Amazon and other online merchants, and as such, Amazon et al are obliged to collect taxes on all purchases made by NYS residents, regardless if an affiliate was involved in the transaction.  That’s what our friends in Albany, NY, are telling us.

Let’s set this up.

Yes, New York needs to collect taxes in some format in order to make up for internet purchases. At the same time, New York needs to do it in a way that will not rob from Peter to pay Paul. Especially since recent evidence suggests that Peter isn’t going to have any money left to rob.

Here’s the set up:

Amazon says it is advertising when it compensates New York-based websites for posting links that refer customers to Amazon.com. New York says it’s soliciting business. The distinction means all the difference in the world for sales taxes, for Amazon, and possibly even print media, television and radio.

Amazon.com sued New York State earlier this month, challenging a newly enacted law that has serious implications for online advertisements. In April, the New York legislature passed a law designed to increase sales tax revenue from Internet sales. The law is known as the “Amazon tax” because of the way it broadens the sales tax law to apply to Amazon’s Associates Program, thereby achieving the necessary legal nexus for New York to force Amazon (and other Internet retailers) to collect and remit taxes on all sales to NY residents.

You can read the full article here: New York’s Ambitious Sales Tax law

So that’s the current state of affairs.

Let’s examine in detail what Braden Cox did an excellent job of explaining in the article, from an affiliate standpoint.

While I might think pretty highly of myself, it’s unlikely that I, or the other New York based affiliates are what are exclusively allowing Amazon to do commerce here. They are simply too big, and in fact, a household name. That would seem to put this issue well outside of the Quill decision. For Amazon.

But is that true only in certain cases?

What about smaller programs, such as those for merchants you might not have ever heard of unless they had an affiliate program? An argument could be made that New Yorkers could find them and purchase from them through PPC initiatives directly presented by the merchant, or social networks, or natural SERPs. At the same time, it’s also safe to say that affiliate sales will make up a larger percentage of their sales. Potentially, given the right affiliates are involved. (In many cases, this still isn’t true, as power affiliates don’t often get involved with very small merchants for a myriad of reasons.)

That’s where I question the magical $10,000 that New York has deemed as the indicator of Nexus. Given the criteria that the TechLiberation article points out for determining when Nexus occurs, it would seem that a flat figure is an unfair way of determining what merchants have a Nexus here, and which don’t.

However, if you start to look at what might be a good indicator of Nexus, i.e. what percentage of your annual revenues come from affiliates, it starts to get even scarier. There’s enough merchants that manipulate these totals already for other purposes; we don’t need to add fuel to the fire.

I’ll be writing about this much more, as it so directly impacts me. In the meantime, here’s some other folks that have touched on it today:

Shawn Collins, Overstock Drops NY Affiliates

Brad Linder

TechCrunch

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Overstock.com Drops New York Affiliates

May 14th, 2008 | Comments | Posted in affiliate marketing

Just received word that Overstock.com is dropping all New York affiliates. my opinion on that in a few minutes…


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