Great E-Mail Marketing Permission Reminder post by Ben at MailChimp
I make no secrets about being in love with MailChimp. I believe they are a step above their competition
Opted in Bananas
when it comes to technology and ethics.
That said, Ben at MailChimp put together this EXCELLENT piece on writing your permission reminders for your email subscribers.
Instead of writing, “You’re receiving this email because you’re a customer” try something more like, “You’re receiving this email because you’re a customer who opted-in for emails when you purchased something from our online store.” Or, “You’re receiving this email because you signed up for email specials while making a purchase at one of our stores.”
I have to admit I haven’t always written the best permission reminders, but with the coaching in Ben’s piece, I suspect I will get better at it. And since I’m a firm believer that sending emails to people that don’t want them is a bad business practice, not to mention a waste of time and resources, it’s clear that your permission reminder should in fact be personal, communicative, and specific.
They wanted your email, right? (Right??? I sure hope so.) So feel free to engage them in all parts of your email. Not just the sales copy… The permission reminder is just another way to do that, as well as covering your… you know.
Tags: email, mailchimp, opt in, permission reminders