Unhappy Friday Reading, and a Message to New York State
Linda at 5 Star was kind enough to point this post out to me on some thoughts from a legal brain on the current state of affairs for New York (and down the road, other) affiliate marketers.
First, the message to New York from John Dozier:
So, the final message is for the State of New York: If the momentum continues, New York affiliate marketers will be shut down entirely. You should have anticipated this consequence. No, you will not increase your tax base significantly. But you have added to your unemployment rates. We need to work together to save the many New York businesses going under.
I would encourage everyone to read Dozier’s post in it’s entirety, about 10 times. I think it speaks a lot to what we can expect in the coming weeks, months, and years. Industries our size do not go unnoticed forever. They are not beyond the auspices of local, state and federal agencies, be they cruising for revenue, or trying to uphold the law of the land.
Further reading into the TSB from New York should also tell affiliates that think they can lie low that their marketing practices are NOT in fact a secret, and no-one else’s business. In fact, New York has taken a deep interest in understanding EXACTLY how you promote your website.
Friends. The time has come. We need an organization. Quickly.
To hide under your bed sheets and hope “they” will all leave you alone is now ineffective.
I’m not saying it has to be the Hall of Justice for affiliate marketing. It doesn’t need to micro examine the business practices of every affiliate. What it does need to do is lobby, educate, inform, and publicize.
And it needs to happen 2 months ago.
If the industry needs someone to step up and work on getting this thing going full time, it’s unfortunately looking like I’ll have lots of time on my hands. While my affiliate work won’t be done, as I have word from a MINUTE HANDFUL of merchants that they aren’t dumping NY affiliates, I think I can also spend time doing more important things.
Just putting that out there. Certainly not saying I am the most well educated affiliate marketer this side of the Missisip, I’m just saying I’m willing.
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